Customer-centric websites for entrepreneurs with big vision.

Your website is more than a pretty piece of brand collateral — it’s a strategic tool to help others build strong connections with your brand, drawing more best-fit clients to the sale.

Mockup of Rachel Gilliam's site rachelsymonegilliam.com
Mockup of Sarah Zerkel's site sarahzerkel.com
Mockup of myradiantmedia.com
Mockup of Ashley Gartland's site ashleygartland.com
Mockup of thewrite.co

If it feels like your “good enough” website is holding you back from growth, user experience (UX) design might be the missing link.

When a customer lands on your website they are hoping you have the answer that can help them reach their goals.

And you do! You have the right digital product, service, or membership to meet their needs so they can get the results they want.

But to help customers feel safe with you and lead them to the sale, you need to understand what they’re thinking and feeling while they decide if they want to buy from you.

You need user experience design to help warm up your leads and make more profit!

When your website is designed with your customers in mind it can be the difference between a conversion and a missed opportunity.

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Sales Page Sprint

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Custom Website

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Membership/Course Website

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Headshot of Jessica Hunt
Headshot of Jessica Hunt

“I was finding myself frustrated with the growth of my business and my ability to book those high-end clients I wanted. I knew if I could just present myself in a certain way to them, I could nail the booking. I knew the little site I had designed myself was not at all what I needed. I realized I could not sell a luxury product without having a luxury brand and site.

This investment is the best money I’ve spent on my business in years. Michaela’s talent is astounding. Her hard work and open heart have changed my business radically for the better.”

Jessica Hunt

Jessicahuntphotography.com

Each website is...

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competely custom

Each website is built from scratch, without templates or themes, a one-of-a-kind design that sets your business apart.

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Accessible

Each website is built so that everyone is able to access and interact with it regardless of (dis)ability.

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Customer-centric

Our strategy will empathize with your website visitor to understand their motivations, goals, concerns, and hesitations. The design will meet the visitor’s needs while also meeting the goals of your brand/business.

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Easy to edit

Every site is designed to give my clients back editing power so they can easily update their content. Say goodbye to a clunky, outdated website and wave hello to stunning, user-friendly design!

What does the process look like?

Example of a empathy map and buyer's journey map
Emapthy & Journey mapping

All Beachside Studio website projects begin with a powerful strategy call to dig deep into your ideal client’s needs, motivations, and desires.We’ll use my favorite tools, the Empathy Map and Buyer's Journey, to discover areas where you can better nurture your website visitors and strategically lead them through your website to help them find what they’re looking for.

Example of a website wireframe
Wireframe

I’ll develop a wireframe, a visual guide that represents the skeletal framework of your most important website pages, so you can picture your brand’s new home, and you’ll work with my copywriting partner to develop targeted, persuasive copy that leads more customers to the sale.

Example of a website mockup
Mockup

You’ll be able to give feedback along the wayso you’re completely happy with the final design. After our project ends, I’ll teach you how to easily update your website using Webflow’s editor.

Hand holding a laptop with example of website
end result

The result? 

A gorgeous, fully custom site that reflects the high quality of your work, showcases your expertise and incredible offers, and makes your site visitors feel excited.

start your project
Example of a empathy map and buyer's journey map
Emapthy & Journey mapping
Example of a website wireframe
Wireframe
Example of a website mockup
Mockup
Hand holding a laptop with example of website
end result

What does the process look like?

All Beachside Studio website projects begin with a powerful strategy call to dig deep into your ideal client’s needs, motivations, and desires.

We’ll use my favorite tools, the Empathy Map and Buyer's Journey, to discover areas where you can better nurture your website visitors and strategically lead them through your website to help them find what they’re looking for.

I’ll develop a wireframe, a visual guide that represents the skeletal framework of your most important website pages, so you can picture your brand’s new home, and you’ll work with my copywriting partner to develop targeted, persuasive copy that leads more customers to the sale.

You’ll be able to give feedback along the way so you’re completely happy with the final design. After our project ends, I’ll teach you how to easily update your website using Webflow’s editor.

The result? 

A gorgeous, fully custom site that reflects the high quality of your work, showcases your expertise and incredible offers, and makes your site visitors feel excited.

start your project
Headshot of Ashley Gartland
Headshot of Ashley Gartland

“I’d outgrown my ‘good enough’ website and knew I was missing so many  opportunities. After having a call with Michaela I was confident that the time and money spent working with her would drive results in my business that I
couldn’t create alone.

I have a beautiful new web site that’s not just pretty but also very strategically designed to take clients through a journey. I told Michaela that I wanted my website to be an essential member of my marketing team, and it is.

I would absolutely recommend Beachside Studio to business owners who are past the startup stage and ready to build a strategic website that can grow with their brand.”

Ashley Gartland

ashleygartland.com
Headshot of Michaela Latavanha, owner of Beachside Studio

Hi, I’m Michaela

For more than a decade, I’ve helped dozens of brands demonstrate the value of their offerings by creating more meaningful and immersive digital experiences for their customers.

I love pushing my clients beyond what they think they’re capable of and watching their possibilities expand.

Beachside Studio brands have seen incredible results from our work together: responsive, user-friendly sites, increased inquiries and client bookings, higher customer satisfaction, and more profitability.

We’ll partner collaboratively to determine your business goals, identify your ideal client’s motivations, and strategize your new website to lead them to the sale.

I’ll guide you through the whole process from start to finish so you’ll never feel lost, behind, or out of the loop. You’ll enjoy a seamless, paced-out experience knowing your designer is fully invested in your success.

book a call
Headshot of Sarah Zerkel
Headshot of Sarah Zerkel

“Michaela is just an absolute rockstar. This was my first high-dollar investment in my business and I knew I didn’t want to just trust any designer out there.

After receiving rave reviews for Michaela from a colleague and a 15 minute phone chat—I booked her.

My new website is just *chefs kiss* perfect. If you’re thinking of working with her—DO IT (but…check with me first so I can book in more time with her ;) )”

Sarah Zerkel

Sarahzerkel.com

Get in touch

Curious about my website design packages or ready to start your project?

Fill out the form and I’ll be in touch within two business days.

Or use the button to book a virtual coffee call.

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Headshot of Kelsey Chapman
Headshot of Kelsey Chapman

”I love, love, LOVE working with Michaela! She’s been my go-to gal for anything design related for over 5 years now.

When it came to starting a new business, I knew I could trust Michaela to help me to make strategic, informed decisions that would help the brand grow and succeed. Michaela truly understands the essence of branding and how to fully capture the heart of my customer - and that’s exactly what she did with my new site. Not only is it BEAUTIFUL, it does all the heavy lifting for me in attracting and speaking to my ideal client.”

Kelsey Chapman

myradiantmedia.com

How much does your web design packages cost?

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Do you offer payment plans?

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What is included in your web design packages?

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What platform do you use to develop websites?

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Do you offer logo design?

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Do you offer ongoing website support?

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How soon can we start?

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Headshot of Jessica Lawlor
Headshot of Jessica Lawlor

“Prior to working with Michaela I thought that if I had a cool and pretty site, the traffic and clients would come. Through working together, I learned so much about building not only a cool and pretty site, but a strategic one that guides visitors on a journey leading to conversion.

When you hire Michaela you’re getting more than just a website designer — you’re getting a true creative and strategic partner who will work tirelessly to understand your brand and help you communicate it more clearly to the world.”

Jessica Lawlor

jessicalawlor.com